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BtoB

NextMark launches sales lead referral service for list managers

Published on .

Hanover, N.H.—NextMark announced it has launched the Mailing Lists Lead Referral Service, a new service that it says will deliver qualified sales leads for mailing lists to list brokers and list managers.

NextMark President Joseph Pych said when he has asked clients, “What else can we do for you?” they often respond with, “Send me more business.” The new service was created to meet that need, he said.

Sales leads delivered through the service originate from a network of sites powered by NextMark, including NextMark’s Mailing List Search Engine, the A+ Lead Finder for salesforce.com, DIRECT magazine’s List Finder and Multichannel Merchant’s ListFinder, which all search NextMark’s database of 60,000-plus mailing lists.

—Carol Krol

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