New York—The National Hockey League and NBC Sports Group announced an agreement to create a new sales venture. Under the terms of the agreement, the NBC Sports Group sales department, which will absorb NHL Media sales employees, will handle sales for the NHL's national platforms.
The NBC Sports Group will sell NHL programming from NBC, Versus, NBCSports.com, NHL Network, NHL.com and all NHL digital and mobile sites. The agreement continues through the 2015-16 season. Financial terms of the deal were not disclosed.
The agreement excludes current and future NHL official marketing partners, which will continue to purchase media through the NHL Integrated Sales Department.