Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Nielsen to acquire remaining interest in BuzzMetrics

Published on .

New York—Nielsen Co. has agreed to acquire the remaining shares of word-of-mouth tracking company BuzzMetrics. Nielsen already owns 58% of BuzzMetrics. Financial terms were not disclosed for the latest deal, which is expected to be completed by the end of the month. The buyout follows a similar move Nielsen made to acquire the remaining 40% of NetRatings that it doesn’t already own. That deal is expected to be completed by the end of the second quarter.
Most Popular
In this article: