×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Nielsen acquires Sports Licensing & Tailgate Show, Tailgating Industry Association

Published on .

New York—Nielsen Holdings has acquired the Sports Licensing & Tailgate Show and the Tailgating Industry Association from Showproco. Financial terms of the deal were not disclosed. The two will become part of Nielsen Expositions, which includes Health & Fitness Business Expo; Independent Bicycle Dealer Summit; Interbike Expo; Outdoor Retailer Winter Market; and Outdoor Retailer Summer Market. The Sports Licensing & Tailgate Show and Tailgating Industry Association will continue to operate from existing offices in Miami and will be supported by Nielsen's offices in San Juan Capistrano, Calif.
Most Popular
In this article: