×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Nielsen acquires Sports Licensing & Tailgate Show, Tailgating Industry Association

Published on .

Most Popular
New York—Nielsen Holdings has acquired the Sports Licensing & Tailgate Show and the Tailgating Industry Association from Showproco. Financial terms of the deal were not disclosed. The two will become part of Nielsen Expositions, which includes Health & Fitness Business Expo; Independent Bicycle Dealer Summit; Interbike Expo; Outdoor Retailer Winter Market; and Outdoor Retailer Summer Market. The Sports Licensing & Tailgate Show and Tailgating Industry Association will continue to operate from existing offices in Miami and will be supported by Nielsen's offices in San Juan Capistrano, Calif.
In this article: