New York—Global spending on advertising rose across most media types in the first quarter, with digital advertising seeing the largest boost, according to a report from Nielsen Co.
According to Nielsen's “Global AdView Pulse,” worldwide ad expenditures were up 3.1% overall in the first quarter compared with the same period last year. Radio advertising was up 7.9%, and newspaper ad expenditures were 3.1% higher. Magazine advertising declined 1.4%.
Advertisers spent 12.1% more on Internet advertising globally, with the Middle East and Africa (up 35.2%) and Latin America (up 31.8%) outstripping the average.
In North America, outdoor advertising expenditures increased 4.4%, TV advertising grew 4.0% and radio was up 2.6%. Magazine advertising was down 5.3%, while newspaper ad spending fell 2.1%.