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Nielsen agrees to acquire remainder of NetRatings

Published on .

New York—Nielsen Co. (formerly VNU) has agreed to acquire the 40% of NetRatings that is doesn’t already own. Under the terms of the agreement announced Monday, Nielsen will acquire the remaining shares of NetRatings at a price of $21 per share in a deal valued at about $327 million. The merger is expected to be completed in the second quarter. The Nielsen//NetRatings portfolio includes Internet audience measurement services, online advertising tools, demographic data, e-commerce and transaction metrics, and custom data, research and analysis.
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