New York—Nielsen Co. (formerly VNU) has agreed to acquire the 40% of NetRatings that is doesn’t already own.
Under the terms of the agreement announced Monday, Nielsen will acquire the remaining shares of NetRatings at a price of $21 per share in a deal valued at about $327 million. The merger is expected to be completed in the second quarter.
The Nielsen//NetRatings portfolio includes Internet audience measurement services, online advertising tools, demographic data, e-commerce and transaction metrics, and custom data, research and analysis.
“This transaction will provide fair value to NetRatings shareholders while also allowing Nielsen and NetRatings to better coordinate their strengths for the benefit of our mutual clients,” said David Calhoun, chairman-CEO of Nielsen, in a news release.