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Nielsen Business Media contemplates editorial reorganization

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New York—Nielsen Business Media, publisher of The Hollywood Reporter, is pondering a reorganization of its editorial structure in an attempt to streamline its operations.

“We are still developing the idea of a content center,” said Marisa Grimes, director-corporate communications for Nielsen Business Media.

“The basic strategy is to capitalize on the collective resources of all Nielsen Business Media’s brands and work together in a more integrated way. This will allow us to increase the quality and quantity of content delivered across all our platforms, as well as invest in new resources, like publishing technology.”

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