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Nielsen BuzzMetrics hires execs

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New York—Nielsen BuzzMetrics announced that Greg Thornhill has been hired as VP-client services and practice lead for consumer packaged goods. Thornhill was previously VP-business development at Catalina Marketing. Also, Nielsen BuzzMetrics has hired John Latona as VP-client services and practice lead for consumer electronics, from VP-e-business at XM Satellite Radio. The executives will lead analytics services in these categories.
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