Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Nielsen debuts first suite of Nielsen Connect services

Published on .

New York—Nielsen Co. Monday introduced the first suite of services from NielsenConnect, the company's cross-discipline initiative designed to help clients better understand their target market and industry trends.

The initial services include NielsenHealth, which focuses on the needs of the health care industry; NielsenTrend, which is designed to help clients understand and interpret user insights affecting their financial performance; NielsenLinx, which is designed to help marketers, retailers, media and ad agencies organize and manage their data on brands, locations and media more effectively; and Nielsen In-Store, a global measurement service to help marketing professionals better understand how to reach and influence buyers in retail environments.

—Matthew Schwartz

Most Popular
In this article: