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BtoB

Nielsen debuts first suite of Nielsen Connect services

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New York—Nielsen Co. Monday introduced the first suite of services from NielsenConnect, the company's cross-discipline initiative designed to help clients better understand their target market and industry trends.

The initial services include NielsenHealth, which focuses on the needs of the health care industry; NielsenTrend, which is designed to help clients understand and interpret user insights affecting their financial performance; NielsenLinx, which is designed to help marketers, retailers, media and ad agencies organize and manage their data on brands, locations and media more effectively; and Nielsen In-Store, a global measurement service to help marketing professionals better understand how to reach and influence buyers in retail environments.

—Matthew Schwartz

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