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Nielsen, Demand Media execute IPOs

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New York—Nielsen Holdings and Demand Media initial public offerings this week indicate a revived investor interest in the media and marketing sector. Nielsen, which was acquired for about $11.4 billion in 2006 by a consortium of private equity funds that included the Blackstone Group and KKR & Co., executed its IPO on Wednesday.

Nielsen, which measures media audiences, priced its IPO of 71,428,572 shares at $23 per share. Nielsen said it planned to use the net proceeds of $1.56 billion from the IPO and a separate $250 million bond offering to pay off a portion of its debt and to pay an advisory agreement termination fee to its current owners.

On Tuesday Demand Media, which produces low-cost, evergreen content for websites, sold 8.9 million shares of common stock at a price of $17 per share to raise $151 million.

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