J.P. Morgan and Morgan Stanley will be the lead underwriters. Credit Suisse; Deutsche Bank Securities; Goldman, Sachs & Co. and Citigroup Inc. will also participate. The pricing target per share was not included in the filing.
Nielsen said it planned to use the proceeds to help fund its investment in developing markets, to position itself for additional revenue as the media landscape continues to evolve, and to provide more consumer behavior information.
Nielsen Holdings is owned by a consortium of private-equity firms that include ApInvest Partners, Blackstone Group, Carlyle Group, Hellman & Friedman, Kohlberg Kravis Roberts & Co. and Thomas H. Lee Partners. The company has current long-term debt of $8.6 billion.
Nielsen has essentially exited the trade publishing business, selling a number of titles, including The Hollywood Reporter and Billboard in the past year.