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BtoB

Nielsen: Global ad spending up 2.8% in first half

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New York—Global ad spending rose 2.8% in the first half of the year, compared with the first half of last year, according to Nielsen Co.'s Global AdView Pulse report. In the second quarter, global ad spending increased 3.5% over the second quarter of last year, according to the report. All regions saw ad growth in the first half, with the exception of Europe, where ad spending was down 6.0%. The leading region in terms of ad spending growth was Latin America (up 13.1%), followed by Asia Pacific (6.4%), Middle East and Africa (3.9%) and North America (2.7%).
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