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Nielsen to integrate online video with TV ratings

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New York—Acknowledging the growth of online video as well as the clamor to monetize it, Nielsen Co. plans to integrate online video viewership into its national TV ratings to provide a single unified measurement system.

The move is considered key to TV networks seeking to sell advertising around their programs that are viewed online.

Nielsen said it will distribute special measurement meters to 7,500 households this month to gauge online video viewership. At a later date, it will announce its method for integrating measurements of the two platforms into a single rating system for use by advertisers and agencies.

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