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Nielsen launches much larger Web panel

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New York—Nielsen Co. announced the launch of a new panel for measuring Internet audiences that is eight times larger than its previous panel.

The company said the new panel increases its measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens and cell phone-only households, and improves coverage of multiple personal computers in households.

Internet audience measurement data reflecting the new panel are now available with the July 11 "data of record" release of Nielsen's NetView, VideoCensus, search and online retail measurement services.

"One of the most exciting things about this new methodology is by including Nielsen's TV/Internet convergence panel for online audience reporting, we are laying the foundation for better future cross-platform measurement," John Burbank, CEO of Nielsen's online division, said in a statement.

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