Nielsen//NetRatings data show travel outperformed other online industries

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Milpitas, Calif.--The travel services industry captured just over $1 billion in online sales in March, with an 18.5% sales conversion rate, according to new data from Nielsen//NetRatings. Clothing/apparel was a distant second, with $368 million in online sales and 23.4% sales conversion. Auction sites generated $335 million in online sales, with a 27.8 % sales conversion rate. Computer/hardware/peripherals had $253 million in e-commerce revenues and a 13.9 % sales conversion rate.
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