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Nielsen//NetRatings enhances AdRelevance rich media tracking service

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New York—AdRelevance, Nielsen//NetRatings’ online competitive media intelligence service, announced it has enhanced its rich media ad tracking and reporting service. Enhancements include an update of ad delivery definitions in conjunction with vendor partners, which Nielsen said provides more standardized reporting, and the addition of two rich media ad vendors, DART Motif and Interpolls. With the addition of DART Motif and Interpolls, AdRelevance now measures impressions from eight rich media ad platforms.

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