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Nielsen//NetRatings launches WebIntercept

Published on .

New York--Nielsen//NetRatings has launched WebIntercept, a behavioral-based research tool that analyzes the activity of Web users.

WebIntercept surveys panel members in the Nielsen//NetRatings Internet measurement service immediately after Web activity, such as visiting a Web site or clicking on a link.

The survey data are linked with real-time usage data to provide behavioral profiles for advertisers and content providers.

The Nielsen//NetRatings panel currently has 2 million Web users, which will be expanded to 3 million by December.

Nielsen//NetRatings is a partnership of Nielsen Media Research, New York, and NetRatings, an Internet research company based in Milpitas, Calif.

--Kate Maddox

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