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Nielsen//NetRatings: Traditional advertisers top online spenders

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Los Angeles--Nielsen//NetRatings kicked off the @d:tech West conference with a new report from its AdSpectrum service, which found that traditional advertisers spent $123.3 million on online advertising during March, making up more than half of total online spending of $280 million for the month. Leading advertisers for the month included Walt Disney Co., Visa USA and Chevron Corp. The data is the first convergence data out of Nielsen//NetRating's new AdSpectrum service, which reports on online spending across different categories of advertisers.
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