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BtoB

Nielsen Online forms joint venture with Chinese measurement firm

Published on .

New York—Nielsen Online, a division of Nielsen Co., announced a joint venture with Beijing Zhongqian Wangrun Information Technology Co., which operates Internet measurement company ChinaRank.

The joint venture, CR-Nielsen, will develop and deliver Internet measurement and analysis services in China.

As part of the announcement, CR-Nielsen released a report on the top Web sites in China, led by search engine Baidu, which had 171 million unique browsers between Sept. 8 and Sept. 14 (more than double Google’s 81 million unique browsers during the same time period).

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