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Nielsen Online introduces Digital Strategic Services group

Published on .

New York—Nielsen Online announced the formation of a Digital Strategic Services group, which will provide marketers with research on digital users and help them use emerging digital channels such as social media. The new group is headed by Pete Blackshaw, exec VP of Nielsen Online and former CMO of Nielsen BuzzMetrics.

A core focus of the group will be developing the Nielsen Online Brand Advocacy Quotient, or BAQ. BAQ will track the extent to which consumers are promoting or eroding brands.

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