BtoB

Nielsen reports ad spending down in first half

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New York—Total U.S. ad spending was down 0.5% in the first half compared with the first half of last year, according to a new report from Nielsen Co.

For the top 10 companies monitored by Nielsen, ad spending totaled $8.3 billion in the first half, down 7.3% from the same period last year.

The strongest growth category was Internet advertising, which increased by 23.6% in the first half.

Other media categories showing growth in the first half included national magazines (8.4%), outdoor (5.1%) and spot TV (3.2%).

Ad spending in b-to-b magazines was down 5.7% in the first half, while spending in national newspapers was down 5.9%.

—Kate Maddox

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