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BtoB

Nielsen reports global ad revenue up 4.3% in Q3

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New York—Global ad revenue reached $139.0 billion in the third quarter, up 4.3% over the year-earlier period, according to Nielsen's Global AdView Pulse. Ad spending in the third quarter was buoyed by the 2012 London Summer Olympics, as well as the run-up to the U.S. presidential election. In the U.S., ad spending in the third quarter was up 10.2% over the year-earlier period. Other regions did not fare as well in the third quarter due to continued economic turmoil. Ad spending in Asia-Pacific grew 3.5%, but in Western Europe spending declined 4.8%.
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