×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Nielsen to track TV viewing on smartphones, tablets

Published on .

New York—Nielsen plans to measure TV viewing on smartphones and tablets, and will roll out the enabling technology to its clients by mid-November. The new Nielsen software development kit will offer a single solution that tracks viewing on regular TVs as well as via apps and the Internet in order to “follow content across screens and ad models,” the company said in a statement. If a TV show is made available for viewing on a digital device and it meets the ad and timeline requirements for TV ratings, then that viewing will be credited to the Nielsen TV ratings, Nielsen said. Otherwise, the viewing will be included in Nielsen Digital Ratings, including the Nielsen Digital Program Ratings for content ratings and the Nielsen Online Campaign Ratings for the ad rating, the company said.
Most Popular
In this article: