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Nielsen to track TV viewing on smartphones, tablets

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New York—Nielsen plans to measure TV viewing on smartphones and tablets, and will roll out the enabling technology to its clients by mid-November. The new Nielsen software development kit will offer a single solution that tracks viewing on regular TVs as well as via apps and the Internet in order to “follow content across screens and ad models,” the company said in a statement. If a TV show is made available for viewing on a digital device and it meets the ad and timeline requirements for TV ratings, then that viewing will be credited to the Nielsen TV ratings, Nielsen said. Otherwise, the viewing will be included in Nielsen Digital Ratings, including the Nielsen Digital Program Ratings for content ratings and the Nielsen Online Campaign Ratings for the ad rating, the company said.
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