New York—TV has kept its position as the leading media format for advertising, with newspapers, although in decline, No. 2, according to a report from Nielsen Co.
According to Nielsen's quarterly “Global AdView Pulsereport,” which tracked global advertising expenditures through the first half of the year, TV ad spending grew 4.2% year over year to account for 57.6% of total media expenditures. Spending on newspaper display ads declined by 2.0%, to an 18.9% share.
Other media suffering declines from the previous year included cinema, off by 5.9%; magazines, down 1.9%; and radio, off by 0.9%. Outdoor ad spending, however, grew 5.0%.
Internet display advertising, though accounting for only 4.3% of all media expenditures, grew 26.6% compared with the same period in 2012, according to the report.