Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Nielsen: U.S. ad spending up 6.3% in 2004

Published on .

New York—Ad spending was up 6.3% in 2004 over 2003, according to Nielsen Monitor-Plus, the ad tracking service of Nielsen Media Research.

Last year’s ad spending was boosted by the Summer Olympics, which brought in $1.8 billion in advertising, according to the report.

The top advertising categories in 2004 in terms of growth were: credit card services (up 32.4%), prescription drugs (up 27.6%) and automotive-factory (up 17.7%).

The top advertisers in overall spending were: Procter & Gamble Co., which spent $3.0 billion (up 9.5%); General Motors Corp., which spent $2.6 billion (up 19.2%); and DaimlerChrysler, which spent $1.8 billion (up 34.6%).

—Kate Maddox

Most Popular
In this article: