Nielsen: U.S. ad spending up 6.3% in 2004

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March 3, 2005

New York—Ad spending was up 6.3% in 2004 over 2003, according to Nielsen Monitor-Plus, the ad tracking service of Nielsen Media Research.

Last year’s ad spending was boosted by the Summer Olympics, which brought in $1.8 billion in advertising, according to the report.

The top advertising categories in 2004 in terms of growth were: credit card services (up 32.4%), prescription drugs (up 27.6%) and automotive-factory (up 17.7%).

The top advertisers in overall spending were: Procter & Gamble Co., which spent $3.0 billion (up 9.5%); General Motors Corp., which spent $2.6 billion (up 19.2%); and DaimlerChrysler, which spent $1.8 billion (up 34.6%).

—Kate Maddox

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