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Nimble, HootSuite debut social CRM app

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Santa Monica, Calif.—Nimble, a social relationship management company, and HootSuite, a social media management company, rolled out the Nimble app for HootSuite, which provides social CRM capabilities. The app allows sales and marketing professionals to develop complete contact profiles for users and measure social activities, the company said. It also lets users view contact information in social profiles, as well as social activity, and schedule follow-up activities and contact management tasks.
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