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NM200: Adobe

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Adobe Systems
URL:www.adobe.com
Location:San Jose, Calif.
Category:computers
Although large, Adobe Systems' site is easy to navigate, with sections accessible through pull-down menus and links.

Business-to-business users will find a wealth of information, including sales and marketing tools, demonstrations and presentation materials.

Additional information is available regarding cross-media publishing, Web publishing and print publishing. These are presented in a combination of tips and tutorials, mixed with purchasing opportunities for related Adobe prod•ucts.

Marketing strategies are offered, with more tips and purchasing options, in the areas of Web communications, print and publishing.

In addition, users can access resources such as training groups, books, case studies, organizational tips, products and events. Adobe reseller partners can find resources for suggested retail price lists and licensing marketing tools.

The site also creates a sense of community through links to news groups and information e-mail lists. Topics include graphic imaging and Adobe products such as Photoshop.

Adobe is considering a commerce-centric Web presence, CEO John Warnock said in a statement. It has not been announced whether or when this would evolve.

-- Marshal M. Rosenthal

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