BtoB

NM200: OfficeMax

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OfficeMax
URL: www.officemax.com
Location: Shaker Heights, Ohio
Category: office products
Office products retailer OfficeMax has had a Web presence for more than four years, but the past year has seen a real emphasis on beefing up the site's electronic commerce offerings to the business-to-business market.

Ryan Vero, VP-electronic commerce for OfficeMax, mentions "Express Orders" as an example. "This gives businesses the capability to create a laundry list of customized, product order lists and helps them become more efficient," he said.

Once placed, orders exceeding $50 are delivered free of charge by 4 p.m. Eastern time the next business day.

"Usage Reports," another new OfficeMax.com service, provides information about past orders, Mr. Vero said, adding the service's prime salability comes from its flexibility.

"Let's say a small business has a calendar year that starts January 20 rather than January 1," he says. "Usage Reports allows you to run a report from January 20 to the end of the quarter."

OfficeMax.com's "Resource Center" has three sections that Mr. Vero said helps businesses run faster and more efficiently: a "Product Info Directory," with links to supplier Web sites; "SO/HO (Small Office/Home Office) Business Resources," which has links to relevant associations, government agencies and news services; and "Product Knowledge Guides," which has links to articles about business equipment from scanners to printer drivers.

OfficeMax.com also has a frequent-flyer miles program, which Mr. Vero said is "exclusive in the office product sector. This helps us reward our valuable business customers."

While Mr. Vero declined to specify how much these new amenities have helped OfficeMax's e-commerce efforts, he said, "they have allowed us to garner a larger share of the online b-to-b market and establish loyalty."

-- Russell Shaw

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