|In many languages and most countries, a business can find out the status of its shipment quickly and easily through United Parcel Service's Web site.|
The site "allows our customers or users of the Web site to transact any business they want with UPS," said Rakesh Sapra, director of interactive marketing for Atlanta-based UPS.
Mr. Sapra said customers get the convenience of dealing with the company through its easy-to-navigate site, and UPS gets the benefit of saving money. He said tracking a package over the telephone can cost the company up to $2. Through the site, tracking costs about a dime.
The site's average traffic to track shipments is about 1 million packages a day, translating into savings of tens of millions of dollars.
In addition to that service, customers can calculate how much different categories of shipping will cost and how long a package will take to reach its destination.
UPS maintains more than 200 Web sites for business in individual countries and now can communicate with customers in more than a dozen languages.
Mr. Sapra said UPS plans to launch a new service, Worldwide Time in Transit, that will let customers know the specific day and time of a delivery worldwide. "Customers will get a response back [to an inquiry] that lists all our services from here to any place we serve, worldwide," he said.
-- Karen E. Nussel