NMVP CTO on a b-to-b mission

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Mark Israelsen is perhaps the only b-to-b venture capitalist who can chat fluently in Thai one moment, speak Mandarin the next and give a technologist's evaluation of a b-to-b exchange platform a moment later.

Israelsen, the new chief technology officer of New Media Venture Partners, is

Name:Mark Israelsen
Title: Chief technology officer
Company: New Media Venture Partners, Salt Lake City
Goal: "To leverage our combined international expertise."
charged with not only judging the technology of start-ups that his firm may invest in, but also monitoring its progress once money has been placed. "My emphasis is on due diligence and on the back-end, helping companies leverage the technology," he said.

His position-one that is increasingly taking center stage at VC firms-is crucial. All the marketing in the world, after all, will do little for a start-up with redundant or faulty technology.

Israelsen also scouts international opportunities for U.S.-centric companies in New Media Venture Partners' portfolio, such as Campus Pipeline Inc. and Talk2 Technology Inc.

Prior to joining New Media Venture Partners late last month, Israelsen was VP-consulting services unit of Oracle Corp.'s Asia-Pacific Division. Before that he held Asia- and Europe-based positions with Electronic Data Systems Corp. and PricewaterhouseCoopers L.L.P.'s predecessor. He learned Thai as a Mormon missionary in 1970 and picked up Mandarin in graduate school.

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