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Noonan leaves Association for Interactive Marketing for Return Path

Published on .

New York--Kevin Noonan has left his position as executive director of the Association for Interactive Marketing, a division of the Direct Marketing Association, to become sales director of Return Path, an e-mail services provider.

Noonan's last day with AIM was Friday. DMA spokesman Louis Mastria said the association is actively looking to fill the position.

"Kevin's tenure at AIM was spent developing and driving industry standards for online marketing," said Matt Blumberg, CEO of Return Path. "We are delighted that he will now use his considerable knowledge and experience to help optimize the e-mail performance of future Return Path clients."

Noonan was previously VP-Internet media and research at the Yankee Group, and before that senior VP and partner at @plan.

--Carol Krol

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