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BtoB

Norfolk Southern rolls out ad campaign

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Bethesda, Md.—Transportation company Norfolk Southern introduced an ad campaign called “City of Possibilities,” aimed at business executives and government officials and timed to coincide with the presidential campaign. The campaign, created by RP3 Agency, Bethesda, Md., includes TV, online and events. The campaign is designed to show the importance of the railroad industry in creating jobs and helping to stimulate the economy. The budget was undisclosed.
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