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BtoB

Nortel Networks to debut $100M campaign

Published on .

Brampton, Ontario--Nortel Networks debuts on Tuesday its new, $100 million, global integrated marketing campaign that raises the stakes in the marketing battle with rival networking giants Cisco Systems and Lucent Technologies. Nortel's campaign builds on its ``Come together'' effort, which launched in March of this year. The theme of the new campaign, which focuses on the possibilities of the Internet, is ``What do you want the Internet to be?'' The ads ask this question of the likes of author Kurt Vonnegut, former astronaut Buzz Aldrin and musician Curtis Mayfield. Olympic gold medal sprinter Michael Johnson says he wants the Internet to be, ``Something that can keep up with me.'' The campaign will appear on television and in national newspapers and a range of business and technology publications. The integrated campaign was created by Nortel's ad agency, Temerlin McClain, and its communications agency, Fleishman-Hillard.
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