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BtoB

Nortel Networks

Published on .

Campaign: "Hyperconnectivity"
Agency: McCann Worldgroup, San Francisco
Target audience: Business and IT decision makers
Campaign objective: Position Nortel as a valuable partner in helping businesses navigate an increasingly complex networked environment
Media: Print (The Wall Street Journal, The Chicago Tribune, Computerworld); online(Yahoo, MSN, Infoworld.com, Computerworld.com, TechTarget.com)
Budget: Undisclosed
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