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Northern Tool selects Coremetrics for search engine optimization

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New York--Northern Tool and Equipment Catalog Co. Inc. has selected Coremetrics Inc. to provide ROI analysis on its online search engine campaigns. Northern Tool will use Coremetrics Marketforce software to reconcile click-through data generated by campaigns running on a variety of search engines. The Coremetrics software provides metrics that are consistent across multiple vendors, allowing companies to verify the number of paid click-throughs coming from different sources.
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