Agency: McGarry-Bowen, New York
Market: Homeland security
Quick Chase: This ad is functional. The visual featuring road signs communicates the notion that homeland security threats are “always moving in new directions.” The body copy makes it clear that Northrop Grumman has the “capabilities you need to keep ahead of emerging threats.” But in the end the borrowed-interest visual says more about the problem and not enough about the promised solution.
Chasers choice: Goat