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BtoB

Northwest restructures communications department

Published on .

Eagan, Minn.--Northwest Airlines Corp. said late Monday that it has created a new corporate brand and communications office within its corporate communications and marketing departments. Richard Anderson, CEO of the 53,000-employee airline, said communication of the brand to customers, shareholders and trading partners is "absolutely critical to our success.'' The new corporate brand and communications office will guide the Northwest brand in such disciplines as advertising, community relations, internal communications, media relations, sponsorships and on-board services.
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