Five notable trade pub launches of '06

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Advanced Design & Manufacturing

Advanced Design & Manufacturing (
Launch date: Nov. 14, 2006
Publisher: Canon Communications
Circulation: 200,000 controlled
Frequency: Quarterly
Competitors: Design News, Machine Design
Value added: Clickable links, embedded video, pop-up ads
Staff size: 6
Target audience: Senior executives in the software, materials, processing/manufacturing technology, automation, quality and packaging markets.
Key initial advertisers: AST Bearings, NextEngine, Sensor Products.

Business Trends Quarterly

Business Trends Quarterly
Launch date: July 17, 2006
Publisher: Analysts in Media
Circulation: 35,000 controlled
Frequency: Quarterly
Competitor: CIO Magazine
Value added: Partnership with leading industry analyst firms, bonus circulation at targeted, strategic events.
Staff size: 50+
Target audience: IT investment decision-makers.
Key initial advertisers: Cisco Systems, Citrix Systems, Hewlett-Packard Co., Siemens AG, Sun Microsystems, Symantec Corp., VeriSign Inc.

Financial Week

Financial Week
Launch date: June 10, 2006
Publisher: Crain Communications Inc.
Circulation: 55,000 controlled
Frequency: Weekly
Competitor: No direct competitors
Value added: Web site
Staff size: 32
Target audience: Senior-level financial executives in large and mid-market corporations and government agencies
Key initial advertisers: Barclays Global Investors, Dow Jones & Co., Mastercard, Mellon Financial, Prudential Investments, T. Rowe Price.

Global Services

Global Services
Launch date: Feb. 2, 2006
Publisher: CMP Technology
Circulation: 40,000 controlled
Frequency: Monthly
Competitor: Various events and Web sites focused on global outsourcing; no direct print competition
Value added: Global Services 100 annual provider ranking, global supply destination research, Web site
Staff Size: 10
Target Audience: Senior-level professionals who work in the ITO (international trade organization) and BPO (business process outsourcing) arenas
Key initial advertisers: Genpact, Infosys Technologies, Lionbridge Technologies, NIIT Ltd.

Security Technology International

Security Technology International
Launch date:  March 1, 2006
Publisher: Globetech Media
Circulation: 30,000 controlled
Frequency: Quarterly
Competitor: Security World International
Value added: Web site, bonus distribution at major international events
Staff Size: 40
Target audience: Senior-level executives who work for companies that provide global security services
Key initial advertisers: Axis Communications, Johnson Controls, Sony, System Sensor.

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