Boston—Novell has launched a global print and online campaign for its new category of open software.
The campaign was developed by Philip Johnson Associates, which won the Novell account, estimated at $10 million, in October. The budget for the campaign was undisclosed.
The campaign is designed to communicate how Novell helps seemingly unrelated products and services work together in a cost-effective, open enterprise.
Print ads are running in publications including CIO, Computerworld and Network World. Ads will appear in the U.S., China and Germany.