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BtoB

Novell launches global campaign

Published on .

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Boston—Novell has launched a global print and online campaign for its new category of open software.

The campaign was developed by Philip Johnson Associates, which won the Novell account, estimated at $10 million, in October. The budget for the campaign was undisclosed.

The campaign is designed to communicate how Novell helps seemingly unrelated products and services work together in a cost-effective, open enterprise.

Print ads are running in publications including CIO, Computerworld and Network World. Ads will appear in the U.S., China and Germany.

 —Kate Maddox

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