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BtoB

Novell selects Philip Johnson as agency of record

Published on .

Boston—Novell Inc. has selected Philip Johnson Associates as its global advertising agency of record following a review.

The review included more than 10 agencies, although Novell did not release the list of finalists.

Philip Johnson will be responsible for all Novell’s global communications, including creative and messaging platform, brand and solution advertising.

The agency will handle media planning and buying in North America and will partner with London-based Banner Corp. to manage media in Europe and Asia Pacific. Billings were undisclosed.

Philip Johnson launched a brand advertising campaign this month to promote Novell’s new “Software for the open enterprise” positioning. It is part of a worldwide marketing campaign.

—Kate Maddox

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