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BtoB

Novell Vibe: Chaos ensues when communications breaks down

Published on .

To promote Novell's new enterprise workforce collaboration tool called Vibe, PJA Advertising, Boston, developed the Novell Vibe “Social Getworking” integrated campaign. With humorous online videos, Flash banners and a cool new social “Dream team” application, the campaign dramatizes what can go wrong when collaboration breaks down. A Business Marketing Association of New York City ACE Award winner. WATCH NOW
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