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BtoB

The numbers Year-over-year Bookmarking sites Follow the money

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Social network audience numbers for February 2008: Monthly Monthly Site visitors visits myspace.com 66,744,241 955,057,928 facebook.com 28,563,983 326,418,930 classmates.com 11,978,068 22,488,912 myyearbook.com 3,019,068 20,022,490 bebo.com 3,540465 19,282,335 Source: Compete.com, March 2008 From February 2007 to February 2008: * MySpace traffic grew 11.6%; time spent on site declined 10.4%. * Facebook traffic grew 78.6%; time spent on site declined 1.1%. Source: Compete.com, March 2008 Largest social bookmarking sites, by combination of inbound links, Google page rank, Alexa rRank and U.S. traffic data from Compete and Quantcast: 1. Digg 2. Technorati 3. Delicious 4. Propeller 5. StumbleUpon Source: ebizmba.com, February 2008 Ad spending worldwide on social networks totaled $1.2 billion in 2007, a 155% increase from 2006. That number is expected to grow to $2.1 billion this year, up 75%. Source: eMarketer, December 2007
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