×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

NY Times debuts ad unit with live event streaming

Published on .

New York—The New York Times introduced an ad unit that streams a live webcast of a Times conference. Bank of America is the first company to use the new ad unit, which today is live streaming the Times' Schools for Tomorrow conference. The Times and advertising agency Pickle Group, Los Angeles, worked with Bank of America to develop the ad unit. “This latest innovation, designed with Bank of America, brings our journalism to life with a front-row seat for viewers to experience our annual education conference, all within an ad unit,” said Meredith Kopit Levien, exec VP-advertising for the Times, in a statement.
Most Popular
In this article: