New York—The New York Times last week rolled out the second phase of its mobile website (m.NYTimes.com) redesign.
The changes include a new design and layout for major news events; article-to-article and section-to-section swiping capability; the ability to post comments on articles; a feature that allows users to save and access content across mobile and desktop platforms; and such enhanced advertising capabilities as full-screen interstitial units.
Users of Apple’s iPhone, who previously viewed NYTimes.com in the full desktop version, are now prompted to view content on the mobile website.
The first phase of the redesign, rolled out in late April, focused on more mobile-friendly graphics and multimedia, as well as improved load time and site performance.
The mobile site relaunch is part of the Times’ strategy of delivering responsive-design technology across all its digital platforms, the company said in a statement.