New York—The New York Times announced plans to introduce a prototype version of NYTimes.com in advance of major site changes to be implemented later this year.
The prototype will include a cleaner design; richer integration of photography, video and interactive story elements; responsive design optimized for both desktop and tablet computers; higher-impact advertising; and updated user-comment and share tools, the company said.
Times employees will be able to experiment with new article pages and provide feedback. The prototype will also be available to a randomly selected group of users outside the company.
“As we continue to develop our rich content offerings across video, slide shows, data visualization and interactive graphics, these adjustments to NYTimes.com provide the structure our newsroom needs to deliver a best-in-class digital news report,” said Jill Abramson, executive editor of The New York Times, in a statement.