New York--The New York Times Co., which publishes its namesake newspaper as well as The Boston Globe
and 15 regional newspapers, said Wednesday that pro forma advertising revenue for the group fell 10.9% in July. The company said total ad revenue was $147 million, compared with $165.4 million in July 2000. Ad revenue for its flagship, The New York Times,
was down 11.3% in July, with national advertising revenue hit hard by the downturn in the technology sector. Banking, studio entertainment and live entertainment were among the strongest advertising categories in July.