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NYT mobile apps moving to metered model

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New York—The New York Times, which launched metered subscriptions for its website in March 2011, is expanding the model to its mobile applications, the company said in a statement. A metered subscription plan allows users free access to a set amount of digital content before asking them to purchase a subscription. Mobile app users will be able to access to up to three articles a day in any section of the apps starting June 27, in a departure from the current model in which nonsubscribers have access only to the Top News section in those apps. This change will apply to news apps on Apple iOS, Google Android, Windows Phone 7.5 and above, and BlackBerry 10 operating systems, as well as The New York Times on Flipboard. Since late April, the Times has offered unlimited access to free digital video for all visitors, regardless of subscription status. That model will continue on mobile applications, the company said.
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